British luxury streetwear brand, REPRESENT, is releasing a new pre-SS23 collection for Black Friday. This Black Friday collection, as it is colloquially called, will drop on the stroke of midnight this Friday just in time for all your holiday shopping needs.

Sticking true to the holiday’s name of Black Friday, the collection is nearly all black. With additions of other darker-toned colors like maroon, brown, and some accents of white.

The Black Friday collection puts REPRESENT’s Initial Logo front and center, including on the Initial quilted gilet, shirt, track pants, tote bag, sling bag, and scarf. There is also the wool overcoat that follows a classic silhouette, refined with contemporary tailoring and Initial logo hardware to the collar. Plus, the Tuxedo Break Pants in Black, a split pant style with a black line running down the side and cobrax poppers closing the split seams.

The most prominent pairing of the collection is the PJ shirt and bottoms. Displaying the All Over Logo design debuted in 2022’s Summer Capsule, the shadowed outfit is crafted with a draping slightly oversized silhouette, with the shirt featuring a soft Cuban collar and tuxedo buttons.

Amongst the luxury collection also lies a heavy arsenal of new Owners’ Club pieces, including a basketball, beanie, scarf, blanket, and varsity jacket. The Owners’ Club varsity jackets land onto the scene in both maroon and black colorways, with a bold blend of Initial and Owners’ Club branding.

Last but certainly not least is the collection’s release of the latest shoe from REPRESENT, a brand-new silhouette named The Ascender. Coming in black and brown colorways, the boot pairs slick lines running over the nylon and suede upper and pebbled leather trims with heavy-duty reflective round lacing and a chunky rubber initial branded outsole to create a fashion-focused gorpcore hiker style.