Robert Pattinson For Dior Homme Ready-To-Wear

Robert Pattinson For Dior Homme Ready-To-Wear

Robert Pattinson For Dior Homme Ready-To-Wear

The Love Affair Between Dior Homme And Robert Pattinson Continues As The Actor Becomes The First Celebrity To Front A Ready-To-Wear Campaign For The Brand

The Love Affair Between Dior Homme And Robert Pattinson Continues As The Actor Becomes The First Celebrity To Front A Ready-To-Wear Campaign For The Brand

Photography: Karl Lagerfeld

Text: William Defebaugh

On Thursday, Dior Homme released its pre-fall 2016 advertising campaign starring Robert Pattinson. The campaign was shot by Karl Lagerfeld (a longtime fan of the brand—and stars of the Twilight Saga it would seem) and features Pattinson in expectedly moody settings, giving his signature melancholic look.

While Pattinson has been the face of Dior Homme's fragrance campaigns, this series marks the first time the brand has ever chosen a celebrity to be the face of one of their ready-to-wear campaigns.

Sidney Toledano, chief executive officer of Christian Dior Couture, told WWD: "He was already the face of the Dior Homme Fragrance and he was thrilled to be also the face for fashion. When we told him that Karl Lagerfeld was going to shoot the campaign, Robert was even more enthusiastic and indeed, the campaign is perfectly reflecting the spirit of Dior Homme.”

Check out the images in all their broody glory below.

UP NEXT

Kanye Calls Out Taylor Swift And Amber Rose
Another day, and another diatribe from Kanye West. Actually, two. This time taking on Taylor Swift, Amber Rose, and the Grammys. Last night, the rapper took time between tracks to let the club patrons at LA’s 1Oak know that Swift had in fact hear...