EXCLUSIVE: RÜFÜS DU SOL'S DYNAMIC VIDEO "LOST IN MY MIND"

EXCLUSIVE: RÜFÜS DU SOL'S DYNAMIC VIDEO "LOST IN MY MIND"

Stimulate your senses watching our exclusive premiere of RÜFÜS DU SOL's video for "Lost in my Mind"

Stimulate your senses watching our exclusive premiere of RÜFÜS DU SOL's video for "Lost in my Mind"

Text: Brandon Tan

RÜFÜS DU SOL is a name recognizable to any Aussie down under. For those unfamiliar, however, the band composed of Tyrone Lindqvist, Jon George and James Hunt is an alternative dance group whose debut album peaked at number one in Australia, under their preceding moniker, RÜFÜS. Coming from the world of EDM, the group has played venues ranging from Oxford Art Factory in Sydney to Coachella in California and are praised on their penchant for pushing the boundaries of electronic music. Performing live, the three boys don't stand behind a pair of CDJs, but play as a live band–Lindqvist the lead vocalist on guitar, George on keyboards, and Hunt on drums. 

SOLACE is the title of RÜFÜS DU SOL's latest record, released only a month ago but topping the Australian dance charts as the group is used to doing. With a new name and a fresh album, the band makes waves across foreign waters with a US tour and today, premiering the video for a track off their new record, “Lost in my Mind”. 

The music video serves as a bit of a throwback, an ode to band videos of the last century, reminiscent of the days when video killed the radio star. On sourcing inspiration for the video, the boys mention, "We wanted to have some fun doing a clip that felt like a tribute to some of the band videos we grew up watching in the 90s."

The video, while tributary, is a new look for RÜFÜS DU SOL. "Feels as though this one is more raw than the previous work, it's exploring different emotional territory," the trio says of the video. Though the boys sit idle on a couch, still the video reads dramatically dynamic, with slowed down scenes of demolition under flashing lights–a zestful stimulation for your senses alongside the powerful track.

See below for an exclusive premiere of the video.

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