Ryan Reynolds Is The Face Of Armani Code

Ryan Reynolds Is The Face Of Armani Code

Ryan Reynolds announced as the new face of Giorgio Armani Fragrance “Armani Code"

Ryan Reynolds announced as the new face of Giorgio Armani Fragrance “Armani Code"

Text: Czar Van Gaal

Have you ever wondered what a crime-fighting superhero smells like? Well, we may just have the answer for you. Today, Giorgio Armani Beauty named Golden Globe nominee Ryan Reynolds as the face of their Armani Code fragrance. Introduced in 2004, Armani code has since become one of the top male fragrances in the world. Embodying effortless seduction, Armani Code has found the perfect face to front the fragrance; and Giorgio Armani himself couldn’t agree more. “Ryan Reynolds perfectly embodies the modern sensuality of the Armani Code man: someone with charisma, authenticity, an effortless style, and the right dose of irony”, said Mr. Giorgio Armani.

Shot by Matthew Brooks the first ad campaign starring Reynolds will also feature the newest addition to Giorgio Armani Fragrance family; Armani Code Absolu. The updated take on the original fragrance Armani Code is set to make it's first appearance beside Ryan Reynolds February of this year. Along with the release of the first ad campaign there will be an accompanying short film directed by Emmy award winning Reed Morano. Producing and starring in box office record breaking film “Deadpool” showed us all that he had the magic touch. With Ryan Reynolds fronting the fragrance Armani Code Absolu may just be liquid Gold. Giving men all around the world another reason to envy him, Ryan Reynolds is Armani Code.

Credits: PHOTO PROVIDED COURTESY OF GIORGIO ARMANI BEAUTY

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