Salvatore Ferragamo Fall/Winter 2020

Salvatore Ferragamo Fall/Winter 2020

Salvatore Ferragamo Fall/Winter 2020

Creative Director Paul Andrew is redefining the masculine aesthetic.

Creative Director Paul Andrew is redefining the masculine aesthetic.

Text: Dylan Kelly

Kicking off the new decade with a new aura of high-fashion artistry, Salvatore Ferragamo’s creative director Paul Andrew had a new vision for the future of the Italian maison's aesthetic. Manifesting his ideas on Milan's runway this week, Andrew's detailed craftsmanship certainly appealed to the intricate style of the modern man. Seeking inspiration from his dedicated design staff, composed mainly of aspiring millennials, Andrew brought to life the future of men’s fashion--one that’s free of conformity and embraces individuality. 

“In this first Ferragamo show of the new decade I want to use the language of fashion to ask: what does masculinity look like in 2020,” Paul Andrew explained in a statement. “To find answers we began with six ‘alpha’ male archetypes—Businessman, Biker, Racing Driver, Sailor, Soldier, and Surfer. Then we fabricated their attire applying traditional Ferragamo artisanship guided by a determinedly non-conformist attitude.”

Designing within the lens of the six chosen archetypes, Andrew blended the variations of the masculine identity, ultimately presenting an array of unexpectedly eclectic silhouettes. Exquisitely tailored coats found themselves paired with tight scuba pants, while fisherman’s boots complemented three-quarter length pants and typically loose military apparel received a sharp tailoring. Redefining masculine, uniform fashion across a multitude of professional sectors, Ferragamo is paving the way for a new era of men’s style in the new decade. 

Below, take a look at a few images from Ferragamo’s latest range.

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