Savage X Fenty Is Launching Menswear

Savage X Fenty Is Launching Menswear

Savage X Fenty Is Launching Menswear

Savage X Fenty Is Making Boxers Sexy

Savage X Fenty Is Making Boxers Sexy

Text: Sophie Lee

There doesn't seem to be a lot Rihanna can't do. Every time you think she's slowed her roll, the budding business mogul finds another market ripe for expansion. Yesterday, it was announced that her lingerie brand, Savage X Fenty, will be venturing into menswear.

The line is a collaboration with Christian Combs, son of musician Sean "Diddy" Combs. According to GQ, Combs (junior) met Rihanna at one of his father's parties, when he was only 11. A valuable networking opportunity it would seem, as the two are now working on what is sure to be a profitable new collection.

Combs also stars in the brand's imagery, showing off the underwear with the help of some Timberland boots and diamond jewelry. The line includes colorful boxers, boxer briefs, and a satin monogrammed pajama set. The underwear, which are set to come in colors blue, red, and bubblegum pink, feature a thick waistband emblazoned with the name "Savage X Fenty" in the signature font.

The collection is set to drop on Oct. 2. Though no definite plans have been announced yet, Combs' also alludes to some sort of virtual event in place of Fenty's traditional runway shows. Whatever the brand has in store, it's sure to be a success, if not at least viral, given Rihanna's track record thus far.

The collection will be available to purchase through the Savage X Fenty website.

Credits: Photos courtesy of brand.

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