Scientists Use Calvin Klein Cologne to Attract Jaguars

Scientists Use Calvin Klein Cologne to Attract Jaguars

Calvin Klein's "Obsession for Men" has unexpectedly—and scientifically—evolved into "Obsession for Jaguars".

Calvin Klein's "Obsession for Men" has unexpectedly—and scientifically—evolved into "Obsession for Jaguars".

Text: Erin McDowell

Calvin Klein's fragrance Obsession for Men isn't just driving people wild... it's attracting wild jaguars alike. Scientists at the Maya biosphere reserve, a protected tropical rainforest spanning more than 8,000 square miles, are using the musky cologne in order to lure jaguars to their hidden camera traps. Camera traps are used by scientists to document photos of the rare animals, as well as collect hair and other DNA samples for research. The cologne, though not the only perfume tested to lure wild felines, has proven incomparable to other fragrances in attracting the elusive animals, perhaps due to its musky, animal-like aroma.

Scientists at the Bronx Zoo in New York experimented with over 23 different fragrances to try and attract the animals -- Revlon's Charlie lasted 15.5 seconds, Estée Lauder's Beautiful distracted the great cats for two seconds on average, and Nina Ricci's L'Air du Temps managed to hold the animals' attention for roughly 10.4 minutes. Obsession for Men's animalistic musky scent scored the best out of all 23 fragrances, luring the animals to the camera trap for an impressive 11.1 minutes.

"We're just starting to get an idea of how jaguars behave in their habitat," Roan Balas McNab, programme director of the Wildlife Conservation Society in Guatemala, told the Wall Street Journal. "Before we used Obsession for Men, we weren't able to get these images at all."

Researchers plan to utilize the fragrance across the globe in countries such as Venezuela, Nicaragua, Bolivia, Peru, and Ecuador. Though many researchers pick up the fragrance en-route to their research destinations, the Wildlife Conservation Society also accepts donations of the fragrance to aid their research.

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