Shared Identities: AMI X Alan Crocetti
Alexandre Mattiussi offered free rein to Alan Crocetti to design a specialized line of jewelry for AMI’s FW22 Collection.
Love, respect, friendship and inclusion: the core values of AMI, in syntony with those of Alan Crocetti. As a branch of AMI’s Fall Winter 22 Collection, creative director Alexandre Mattiussi and jewelry designer Alan Crocetti have reinterpreted the Ami de Coeur, the brand’s celebrated symbol, a capital A crowned with a heart. Conceptualized around the symbolic theme of the heart, the collaboration features contemporary pieces in sterling silver (some adorned with crystal stones) include unisex rings, earrings, necklaces and bracelets.
Alexandre Mattiussi, Founder and Creative Director of AMI shared, “I have been following Alan’s creations for some time now. His universe is unique, very personal and sexy, I love his extremely well-designed work. I wanted AMI’s new collection to feature an elegant line of jewelry, simple yet with a strong identity. Together with Alan, we decided to start with the heart, as it is a symbol at the core of AMI’s history and signature. Alan keeps pushing boundaries, and I truly believe that he is the most creative jewelry designer of his generation.”
Contrived in Paris in 2011, the contemporary house of AMI remains constantly engaged and endlessly inspired by the energy of the city. In stylish and comprehensive wardrobes, the label blurs the boundaries between casual and chic. Sharing similar ethos – and strong identities – Alan Crocetti aims to elevate his vision and bring it to the heart of the fashion industry.
The capsule is available today in the AMI stores around the world, as well as AMI Paris.