With California vineyards on his horizon, Snoop Doog just announced the launch of his own wine label, titled ‘Snoop Cali Red’. A collaboration with the Australian wine company 19 Crimes, Snoop’s wine marks the first California-made bottle for the international brand. 

“I’ve been a fan of this wine and I’m excited to unveil my Snoop Cali Red this summer and share the experience with all my fans,” Snoop said in a statement. “It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!”

Today, 19 Crimes is worth $36 million, thus boasting the crown as the leading contributor to the growth of the world’s wine market. The megabrand’s Vice President of Marketing John Wardley, stated, “Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes’ Snoop Cali Red. Snoop embodies the spirit of 19 Crimes – rule-breaking, culture creating, and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family.”

Be on the lookout as Snoop Dog’s first-ever wine collaboration is set to hit shelves this summer. Take a look at the bottle’s design, below.