Sounds of Scandinavia: Jeuru

Sounds of Scandinavia: Jeuru

Sounds of Scandinavia: Jeuru

Introspective popster with an R&B twist

Introspective popster with an R&B twist

Photography: Emilia Staugaard

Styling: Oscar Lange

Text: Matthew Velasco

Secure your copy of Copenhagen Fashion Week Zine within the pages of VMAN49 now

For New-York born, Copenhagen-based artist Jeuru, music always reigned supreme. Though it wasn’t until relocating to the Danish city that the artist fully embraced his calling. “The subtle whispers [from] the universe always made the hairs on my neck stand up,” the artist shares.

Jeuru wears all clothing Samsøe Samsøe

A native of Queens, New York, Jeuru grew up surrounded by the bustling multiculturalism of the city, mainly his Haitian and Jamaican relatives. There, Jeuru developed a passion for music and fashion, all the while soaking in the sounds of Lauryn Hill, Radiohead, Jay-Z, and more. Though, admittedly, the artist will always carry the essence of a true New Yorker, he made the journey to Europe in order to pursue musical endeavors. “I moved to Copenhagen on a whim—following my gut to embrace a new perspective,” Jeuru says. “Copenhagen allowed me the space to heal, to be who I needed to be for myself as someone who is learning to parent their inner-child.”

Jeuru wears all clothing Samsøe Samsøe

Now, the musician is making waves abroad with a sub-genre sound that blends hints of pops with tinges of R&B. King of the Cruel, Jeuru’s debut EP, explored relationships and triumph through the artist’s lived experiences and perspective as a Black queer man. And with the release of I Wish I Knew Better, the musician’s confident sophomore EP, Jeuru is finally coming into his own. “The queer gaze has always been the future,” Jeuru explains. “As a Black queer man, I want my art to reflect that I am the present and the future. Everything queer people—especially Black queer people—have given to culture, without getting recognition, proves that.”

Secure your copy of Copenhagen Fashion Week Zine within the pages of VMAN49 now

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