Streetwear Label 424 Announces Partnership with Arsenal Football Club

Streetwear Label 424 Announces Partnership with Arsenal Football Club

424 is exploring uncharted territory as the team's official formal wear partner.

424 is exploring uncharted territory as the team's official formal wear partner.

Text: Dylan Kelly

Bridging athletics with fashion, Los Angeles-based streetwear brand 424 announced a one-of-a-kind partnership with the forward-thinking sports association Arsenal Football Club. As the team’s official formal wear partner, 424 will keep the world-class club in pristine condition with custom suits for head coach Unai Emery, the first-team players, the senior club staff, and for the first time, Arsenal Woman.

Inspired by the urgency of social and political issues, Guatemalan designer Guillermo Andrade founded 424 in 2015 to combine his passion for fashion design with his efforts to make bold statements and spread provocative messages. As a leader in progressive fashion, Andrade takes a creative approach to his stance on relevant topics with an authentic design aesthetic that resonates with his growing fanbase. Seeking to push the boundaries on fashion, Andrade is bringing the 424 signature red armband to the sleeves of professional athletes and spreading his message to an entirely new audience of athletically-inclined individuals. 

“We are excited to welcome 424 as the Official Formal Wear Partner of Arsenal men’s team and, for the very first time, Arsenal Women,” Arsenal Commercial Director Peter Silverstone stated. “Their creative and innovative values match those of Arsenal Football Club and we look forward to collaborating with 424 to create exciting content and events to showcase their latest designs, whilst helping them reach a new audience and grow their brand internationally.”

Born out of Andrade’s friendship with Arsenal football player Hector Bellerin, this two-year collaboration speaks volumes to the club’s organizational values. In joining forces with the influential streetwear label 424, Arsenal is establishing a dynamic voice and pioneering a new sense of community for the football club. Take a look at the first imagery of the cooperative designs below. 

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