Supreme Has Officially Opened Up Shop In Brooklyn

Supreme Has Officially Opened Up Shop In Brooklyn

Supreme opened its brand new Williamsburg, Brooklyn store with friends, beer, and of course, skating.

Supreme opened its brand new Williamsburg, Brooklyn store with friends, beer, and of course, skating.

Text: Cassidy Morrison

At last night’s Williamsburg opening, Supreme celebrated in typical too-cool-for-school fashion: with beer and skateboarding. The new store at 152 Grand Street in Brooklyn boasts a sprawling space complete with an indoor skate bowl.

“Because of the size of the Manhattan store, we can’t really cater to that skate-core kid that we want to just to come and hang out,” creative consultant Angelo Baque said. “For us, one of the main objectives in getting a bigger space is that we do include a skate element, because at the end of the day, we’re still a skateboarding brand.”

The space is decorated with the ubiquitous skate deck wall, but is otherwise understated and industrial. The South Williamsburg location allows for such a contemporary design, and for a real skater vibe that the Manhattan location may lack.

“You know, we’re not under the assumption that everyone in New York City knows who Supreme is and what Supreme is about. We’re hoping that we definitely broaden the spectrum by opening up a new location in Brooklyn,” said Baque.

Last night’s celebration was intimate, but today’s drop of Stone Island apparel will be anything but. The store is bound to attract droves of Brooklynites and Manhattanites alike.

Venus X
Credits: Images courtesy of Supreme

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