Taylor Zakhar Perez has been welcomed back as the face of the Lacoste Underwear campaign for the second year in a row. 

Perez was announced as a Brand Ambassador in January 2025, and his schedule has only gotten busier since then. The American actor will soon be reprising his role as Alex Claremont-Diaz in Red, White & Royal Blue’s sequel, titled Red, White & Royal Wedding. The film is currently in production. In a recent GQ interview, he also hinted at his participation in an upcoming adaptation of an Ali Hazelwood novel. 

“Accompanying Lacoste through its shows, cultural moments, and special projects over the past year has been deeply meaningful to me. Each collaboration has felt deeply intentional, fostering a strong partnership that this campaign reveals with playful, vibrant energy,” Perez said in a statement. 

The campaign sees Perez at a Parisian gym leaning against a green and white tile backdrop. He also lounges on a bench wearing black briefs that sport the brand’s signature crocodile logo. 

“This campaign feels intimate, powerful, and very sincere to me, celebrating confidence, craftsmanship, and the quiet strength of Lacoste’s heritage reimagined boldly for today,” Perez continued. 

The campaign was shot by Angelo Pennetta, filmed by Simon Cahn, and styled by Jason Bolden. The result is a classic Lacoste campaign that toes the line between vintage and modern, capturing the brand’s signature flair.