The Launch of the Moncler Genius 7 Moncler Fragment Hiroshi Fujiwara is Here

The Launch of the Moncler Genius 7 Moncler Fragment Hiroshi Fujiwara is Here

The Launch of the Moncler Genius 7 Moncler Fragment Hiroshi Fujiwara is Here

A palette of black, a nod to streetwear and an eye towards the future.

A palette of black, a nod to streetwear and an eye towards the future.

Text: Rocio Fabbro

Hiroshi Fujiwara, known as the Godfather of Streetwear, has once again partnered with Moncler for the 7 Moncler Fragment Hiroshi Fujiwara 2021 collection.

Fujiwara's eclectic background as a musician, producer and designer melts into his work with Moncler, with wide-reaching reference and fascinating collaborations. In designing collections, Fujiwara takes a personal view: he makes clothes that he would like to wear.

Clearly, this method has struck a chord.

Fujiwara combines function design and captivating slogans with Moncler's technical expertise. The resulting pieces are apparently normal, save for the hidden surprises in the detailing. In a palette of black, layered and functional looks make up this collection. Urban staples, with Fujiwara's vision and experience, bring the pieces into the realm of streetwear.

The first drop of the collection focuses on lighter, mid-season items. Pieces are characterized with security patches and a new vintage-inspired Moncler logo. This season's slogan: World of Moncler. Looking at it right side up or upside down, its acronym, WOM, reads the same.

Image courtesy of Moncler.

The menswear collection features a huge variety of outerwear. From bombers, to puffers, to workwear jackets, there is no mistaking the nods to the designer's streetwear heritage. It also includes sophisticated takes on jersey tops, jumpers, bermuda shorts and trousers.

Image courtesy of Moncler.

For the very first time a womenswear capsule will also be in the drop. Featuring a quilted skirt and matching puffer, a dress with a quilted top and silhouettes borrowed from the men's side.

Images courtesy of Moncler.

With sustainability being the name of the game in today's fashion world, Fujiwara created a few garments using sustainable fabrics, including the puffers partially made with recycled materials.

Image courtesy of Moncler.

Innovative as ever, the collaborations featured within the collection include British leather specialist Lewis Leathers, on a new version of the classic 441 Cyclone jacket. The collection includes beanies and bucket hats, as well as a collaboration with converse in an ode to the Chuck Taylor All Star.

Celebrating the launch of the collection, Fujiwara conceptualized a short film, directed by ODD JOB. The monochrome clip captures the mood of city nightlife and features actor Tomohisa Yamashita - wearing the WOM jacket. Set to music by Fujiwara and featuring menswear and womenswear garments from the collection, the video is about the rediscovery and exploration of club life.

The collection launches on July 8.

UP NEXT

The Elder Statesman Bends The Rules in Holiday 2021-22
The brand’s new collection was inspired by trippy cartoon motifs.