The Londoners: Craig Green

The Londoners: Craig Green

LONDON DESIGNER CRAIG GREEN HAS CONSISTENTLY TURNED OUT SHOWSTOPPING PIECES, SEASON AFTER SEASON. THE ABOVE LOOK, FROM HIS S/S '16 COLLECTION IS AMONG OUR FAVORITES FOR SPRING/SUMMER—A PERFECT REPRESENTATION OF THE FREE, FORWARD-THINKING DIRECTION OF MODERN MENSWEAR

LONDON DESIGNER CRAIG GREEN HAS CONSISTENTLY TURNED OUT SHOWSTOPPING PIECES, SEASON AFTER SEASON. THE ABOVE LOOK, FROM HIS S/S '16 COLLECTION IS AMONG OUR FAVORITES FOR SPRING/SUMMER—A PERFECT REPRESENTATION OF THE FREE, FORWARD-THINKING DIRECTION OF MODERN MENSWEAR

Photography: SEAN AND SENG

Styling: Tom Guinness

"This piece was inspired by colored markers on a map," designer Craig Green says about the above look, "almost like flag posts so you don't get lost. The opening focuses on the most vulnerable part of the body."

It is this attention to conceptual detail that has made London's rising menswear designer such a favorite among industry insiders. This is a trademark quality that the Central Saint Martins graduate has demonstrated since launching his first line in 2012, and again with his debut solo show for S/S '15, which (according to some) left showgoers in tears. It was the combination of Enya's "Caribbean Blue" and Green's transcendence of traditional shapes that won the crowd over, and, above all else, proved to be emotionally moving.

Those same silhouettes, which have returned in various forms and fabrics in subsequent seasons, are just as physically moving, too. One need only look at the designer's recent campaign imagery, lensed by Nick Knight, to see it. In them, models jump and spin creating a vortex of fabric that suggests an agility and movement not often associated with such structural pieces.

Equally liberating is the fact that the Craig Green man is free to be and do whatever he likes. He's not confined to the decade, culture, or climate of his clothes' origins because those anchor points don't seem to exist. Though he is a menswear designer, he has even chosen to liberate his clothes from gender (Green calls most of his clothing unisex, and are hugely popular among female consumers). The true Green-follower isn't concerned with staying grounded, opting instead to let his head get stuck in the clouds.

Credits: Production Ryan Cutling (Rosco Production)  Lighting ProLighting  Photo assistants Stefan Ebelewicz AND Daniel Lebreton  Stylist assistants Hamish Wirgman AND Isabel Bush  Production assistant Ella Moore  Location The Vow Studio

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