The NFL Meets OVO Ahead of the Super Bowl

The NFL Meets OVO Ahead of the Super Bowl

The NFL Meets OVO Ahead of the Super Bowl

The limited-edition capsule stars NFL super fans Lil Wayne and Benny the Butcher.

The limited-edition capsule stars NFL super fans Lil Wayne and Benny the Butcher.

Text: Olivia Novato

Just in time for the upcoming Super Bowl, the National Football League and Drake’s October’s Very Own have partnered to release a NFL-licensed capsule collection featuring apparel for select teams. With everything from t-shirts to jackets and hoodies, the limited-edition collection will showcase each team’s logos and colors alongside the iconic OVO owl emblem.

In preparation for the collection’s drop this week, the NFL and OVO will launch a star-studded social media campaign, starring Green Bay Packers mega fan Lil Wayne and Benny the Butcher repping his home team, the Buffalo Bills. 

In keeping with Drake’s Canadian roots, the campaign will also feature Miami Dolphins safety Jevon Holland and Dallas Cowboys defensive tackle Neville Gallimore, both of whom from Canada.

 Fans can purchase the collection, beginning Feb. 3, on NFLShop.com, NFLShop.ca, and via OVO® in-store and online at octobersveryown.com. 

Credits: Images courtesy of OVO.

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