The Pitti Uomo Talents To Keep an Eye On

The Pitti Uomo Talents To Keep an Eye On

See some of our top picks from Florence’s Pitti Immagine.

See some of our top picks from Florence’s Pitti Immagine.

Text: Jack Reilly

From runway shows to cocktail parties and performance art pieces, Pitti Uomo is a cultural fest in Florence, Italy. An influential week in the world of fashion, the Italian organization behind it all fosters creativity by providing smaller brands a platform to prove their worth in an industry bursting at the seams with talent. A combination of well-established professionals and new designers come together to learn, grow, and ultimately, show us what they’re made of.

Below are some brands worth taking note of:

Woolrich

Woolrich presents an installation event to accompany the brand’s evolving identity. The show includes a “weather room”, allowing viewers to immerse themselves in a frozen experience that ties into the cold-braving wares of the Woolrich collection.

Beyond Closet

Concept Korea presented its second "Beyond Closet" show at Pitti Uomo this year. This time around, the runway theme was navy. Inspired by American prep, designer Tae Yung Ko demonstrates his talents with the elevated looks and beautiful designs of his ready-to-wear collection spanning quilted leather and layers of rich fabric.

Haculla

Haculla is a brand inspired by the street art culture of NYC. The collaboration between street artist Harif Guzman and creative director Jon Koon features a limited collection of hand painted pieces showcased in an installation dedicated to the roots of the brand.

Parcoat

Parcoats, produced by Giovanni Allegri, hosted a launch cocktail party at Pitti Uomo. The brand is so new that they have less than 300 Instagram followers, but their elegant designs, inspired by a crossover of a parka and a coat, have shown that they're one to watch.

D.A.T.E

D.A.T.E presented its new “Fuga” sneaker, a customized shoe for SOTF. The launch of this shoe along with their SS19 preview shows the trendy, well-crafted collection. Could this be the next hottest chunky sneaker?

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