The Sprouse Twins Collaborate for J Brand Jeans

The Sprouse Twins Collaborate for J Brand Jeans

The twin brothers move on from the film industry to take over fashion à la Olsens.

The twin brothers move on from the film industry to take over fashion à la Olsens.

Text: Reshmi Kaur Oberoi

Once Disney child stars and still twin brothers, Cole and Dylan Sprouse, will make you do a double take as they take on the fashion industry à la Olsen Twins. But unlike the latter pair, the former never abandoned their acting craft while making a foray into different avenues of the arts, like photography and breaking the internet with social media banter.

This time, they’re breaking into jeans: J Brand assigned Cole, who acts as Jughead on CW’s retro Archie comic throwback, Riverdale, with the task of manning the lens that captures Dylan. And just like the Olsen twins, The Sprouse brothers personify retro, but in a purely Americana way, embodying the vibe of J Brand’s latest campaign.

“I prefer a classic western style of jeans. I like simplicity with my jeans so I think logoless t’s or tanks tucked into the belt line is my standard. I think jeans should generally be worn with boots or cuffed at the bottom if worn with sneaks or (if you like freedom) sandals,” Dylan said.

Echoing America’s motto of freedom, Dylan and J Brand deviate from the reemergence of logo-laden fashion collections. Instead, the campaign embodies the classic look and feel of jeans as portrayed by Dylan who sports a slicked-back hairstyle not unlike The Fonz. His hands peek out of a swung open camel-colored blazer and are tucked into jean pockets, metal-capped pointy-toe cowboy boots peeking out from underneath leg-skimming jeans. In another photo, Dylan dons a plain black tee and ripped, light-washed jeans. The backdrop? A non-descript highway on a rocky terrain. He seems to be mid-cracking his knuckles.

“While this medium is entirely different than acting, I’m familiar with Cole's photography so I’m aware of what would compliment it as the subject,” he said. He was also aware of the humorous jabs that his brother would throw his way, but what he wasn’t privy of was Cole's professionalism – the kind that probably landed him major editorials.

If this duo has anything to say about it, every good American needs to get a pair of their own J Brand jeans this season. And for the women, model, Valentina Ruby, epitomized effortless-chic: a white tank contrasted with a dark-wash button-up fly jean to complete her classic trench and bowler hat ensemble, her blunt shoulder-length hair and bangs uncoiffed in the Los Angeles breeze.

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