The Video: Adam Lambert

The Video: Adam Lambert

Adam Lambert's new music video for "Another Lonely Night" is a beautiful and sad reflection on what it means to make it in America

Adam Lambert's new music video for "Another Lonely Night" is a beautiful and sad reflection on what it means to make it in America

Text: Natasha Stagg

When photographer/director Luke Gilford posted the music video he created for pop star and 2009 American Idol runner-up Adam Lambert on his Facebook wall, he added this text:

"Several years ago, I went to a Halloween party with some friends in L.A., and there was a guy I'd never met before named Adam. I had no idea who he was but he seemed pretty funny and sweet. When we went out later that night, people were continuously coming up to him and asking if he was Adam Lambert. Because it was Halloween, he kept saying, 'No, I'm dressed up as Adam Lambert.' I knew his name was Adam though, so I thought the whole thing was really confusing and funny.

"Since then, I've met a lot more entertainers, both famous and not, and most of them seem to have something in common. They receive this amazing energy high onstage, but when the curtain comes down, there can be an incredible sense of alienation, too. When Adam said he was working with the legendary producer Max Martin on his new album, I was so excited for what they'd make together. After hearing 'Another Lonely Night,' I immediately thought of that night on Halloween with Adam years ago. When Adam asked me to direct the video, I suggested that we go to Las Vegas—the most lonely city in the world.

"We cast real entertainers there and heard their stories (except when the wedding chapel lady wouldn't let us shoot her, the incredible Gigi Gorgeous stepped in to give a really moving performance as her instead)..."

The resulting video tells the story of dreams almost realized, in a fantasy world known for its blatant commericalism and seedy underbelly. Lambert must know each side of this celebrity coin well: his success is always balancing on a wire stretched between the hopelessly democratic mirror of social media that the hit TV show he came up on represents and the fickle wants of underdog fans he has accidentally acquired in the process of getting voted off. As Gilford and Lambert suggest in the video above, it's lonely at the top.

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