British Fashion brand Burberry has partnered with Minecraft to create new Burberry-themed adventures in the popular game. This is one collaboration we would not have anticipated. The virtual adventure is entitled “Burberry: Freedom to Go Beyond” to honor the digital collaboration Burberry has created a special capsule collection of physical pieces using some of the collaborative imagery from the game. The physical collection is exclusively available at Burberry.com beginning on November 1st. The Burberry world is available in the Minecraft store beginning on November 1st and is free to players, players can also receive free in-game accessories when they subscribe to Burberry.

The Burberry world in Minecraft is an extension of the brand’s aesthetic, complete with Burberry’s signature plaid being used to decorate virtual objects- we are in love with the adorable plaid hot air balloons spotted in these sneak peek images. This collaboration is a fun and unique way to merge fashion and design with gaming, two interests that aren’t mutually exclusive of one another. Minecraft is played by millions worldwide, offering a unique opportunity for the fashion brand to participate in the digital world as other high-end brands begin to stake a claim to space in the growing metaverse. The Minecraft x Burberry collaboration will be available early on October 31st for those who subscribe to Burberry, availability may vary by country.