Set upon the overcast, rolling hills of Birnam, Scotland, Thom Browne evokes a sense of warmth and nostalgia in a new campaign, cinematically shot by Robbie Lawrence. Birnam, known as the “Gateway to the Highlands,” is a village with rich heritage and beautiful wildlife. It serves as the magical backdrop upon which Thom Browne’s “Homeward” collection comes to life. 

Using traditional Scottish artisanal craft, weaving and textiles appear as the centerpoint of the campaign. The knitwear is developed with cashmere and merino wool, designed in cable-knit, jacquard, and other styles. From cardigans to outerwear, the understanding of the craft is deep. The classic tailoring that Thom Browne is known for appears as well. With sport coats and capes, loose ties and sharp collared shirts. The collection further embraces the Scottish climate with parkas and scarves. Throughout, the signature red, white, and blue piping signifies the name behind each item. 

The result is something infused with tradition and authenticity. A pint at the pub followed by a hike into the hills, a fog settling across the woodland. The air is damp and the vast fields of green grass gather moisture. Dressed in layered scarves, models lean against a stone wall. Moss creeps between the rocks giving away the age of the structure. It’s truly Scottish and for the Thom Browne brand it’s a homecoming.