Pop icon Jimin of BTS is the newest global house ambassador for Tiffany & Co. marking a new chapter for the company that unites the intersecting worlds of music, art, culture and luxury. Known for his worldwide influence and trend-setting style, the global pop sensation’s first campaigns for Tiffany & Co. will debut later this year. 

“We are looking forward to welcoming multifaceted artist and performer Jimin of BTS as our newest House ambassador. He embodies the energy, style and sense of modernity that epitomizes Tiffany and Co.” said Alexandre Arnault, Executive Vice President, Product and Communications. “We are proud and incredibly excited to unveil our future campaigns with him launching later this spring.”

Jimin’s creative journey is evolving, from his recognizable vocals and commanding stage presence to his unique approach to style. As an ambassador, Himin will showcase this approach as he wears iconic Tiffany & Co. designs in forthcoming campaigns – in an image released by the brand, the singer wears three variations of the iconic Tiffany lock bracelet. The announcement follows the recent news of the release of his first official album, FACE, on March 24th, a six song project focusing on his journey as a solo artist. 

“It is a great honor to partner with Tiffany and embody the values of a brand that has a passion for design, innovation and artistry,” said Jimin.