Timberland is Dedicated to Protecting Our Earth

Timberland is Dedicated to Protecting Our Earth

The brand showed commitment to sustainability at Pharrell’s Something in the Water festival.

The brand showed commitment to sustainability at Pharrell’s Something in the Water festival.

Text: Andrew Nguyen

This weekend, Pharrell threw his first festival in his hometown of Virginia Beach. While he brought surprise guests like Missy Elliot (a.k.a. the Queen of Virginia) and Usher onstage, his main mission was lifting up his community offstage, which is why he partnered with Timberland.

Before the festival even started, Pharrell visited Seatack Elementary School where he attended as a young kid. With Timberland, they gifted all of the students and teachers free shirts and boots before unveiling a new community food garden.

It felt like a special moment where things were coming full circle for Pharrell. “I’m still a little boy going to Seatack,” he said looking out to the students and teachers. “We’re going to show the rest of the world what Virginia can do, who we are, and what’s in our water.”

Throughout the weekend, Timberland built a pop-up park to show their commitment to sustainability and community-building. A line formed around the block to get into the pop-up where people could recharge in cozy chairs, and it even had a giant classic boot for visitors to take photos with.

But the highlight was the pledges that every visitor took by scanning a QR code upon entering to take mindful action for our environment. And with every pledge taken, the brand is matching each one made by planting a traceable tree in Haiti and is committing to plant 30,000 trees throughout the festival. Who said you can’t have fun while supporting the planet and uplifting communities?

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