Timmy Xu Channels A New York State of Mind for Coach's SS18 Campaign

Timmy Xu Channels A New York State of Mind for Coach's SS18 Campaign

Coach launches its Spring 2018 global advertising campaign featuring actor and singer-songwriter Timmy Xu.

Coach launches its Spring 2018 global advertising campaign featuring actor and singer-songwriter Timmy Xu.

Text: Danielle Combs

As the leading American heritage brand, Coach is in a league of its own, and its rising popularity amongst the industry is a direct reflection of creative director Stuart Vevers. The visionary designer is propelling his design aesthetic vigorously, and today, Coach is launching its Spring 2018 global campaign featuring actor and singer-songwriter Timmy Xu.

Resting on a window ledge in the heart of New York City, much like the accompanying campaign starring Selena Gomez, the campaign beautifully displays the city’s free nature, with the Empire State Building is visible in the background. “Every visit to New York excites me—there is such amazing art and culture. To shoot with Coach in its home city and to see Creative Director Stuart Vevers’s vision for the season come together was truly special,” says Xu.

In the campaign, Xu dons a sleek suede jacket along with a punchy Hawaiian print shirt and a Coach x Keith Haring Dylan bag in its Signature patchwork—a design inspired by ‘70s flight bags. Coach’s detailed craftsmanship is evident in the reimagined bag and features burnished glovetanned leather trim, signature details, Keith Haring patches, and Coach’s iconic pattern. See the SS18 campaign come to life below.

UP NEXT

Instagrams of the Week with Travis Scott, Jerry Lorenzo and more