It’s safe to say that a crossover between style and sports has long been overdue. The recent partnership between Tommy Hilfiger and Liverpool FC is a standout, marking the brand’s highest-profile deal yet.

The New York-born, Americana-at-heart brand is set to dress the club’s players over the next few seasons—on key match-days, in select campaigns, and for those moments that matter most. Their shared love for heritage and bold spirit powers a collaboration that merges Hilfiger’s preppy classics with Liverpool FC’s all-red, Anfield identity. The result is a collaboration that’s as unmistakable as it is unmatched.

“For my entire career I’ve been inspired by sports icons, stories and uniforms,” Tommy Hilfiger says in a recent release statement. “I am drawn to teams with deep fan heritage and value-driven storytelling, and Liverpool Football Club has an unmatched history shaped by its people — their belief, resilience and pride.

The largest Tommy flag ever produced stretched across the legendary club’s sacred turf as part of the campaign. At its center, the brand’s signature logo blended seamlessly with Liverpool FC’s iconic Liver Bird, merging red and white with unmistakable flair. The co-branded emblem feels bold and so does the partnership it represents. 

“Tommy Hilfiger is a truly iconic name in global fashion, and we’re absolutely delighted to partner with them as they venture into the world of club football for the first time,” Ben Latty, chief commercial officer at Liverpool FC, says in a release. “With a long-standing connection to innovative style, and a deep-rooted sense of community, this partnership is a natural fit.”

Tommy Hilfiger’s passion for sports isn’t just a passing trend. Following his previous collaborations with icons like Thierry Henry, Rafael Nadal and Lewis Hamilton, the designer’s new capsule with Liverpool FC pushes the boundary even further—blurring the line where fashion meets sports.