The world has quickly recognized the name Jack Harlow, but for a very good reason. In 2020, Harlow released the 7x-Platinum single “WHATS POPPIN,” which earned him a Grammy nomination and countless others. His most recent album, THATS WHAT THEY ALL SAY, has been just as successful after receiving a RIAA Gold-Certification—but he is only getting started. After wearing the brand to his first Met Gala, Harlow is now working with acclaimed fashion brand Tommy Hilfiger in their “Pass the Mic” Campaign. 

“Pass the Mic” is Tommy Hilfiger’s newest campaign that is aimed towards enacting change through encouraging its audience to use its voice. To promote this initiative, Harlow, along with other notable celebrities such as Yara Shahidi and Anthony Ramos, have been asked to focus on a specific topic—confidence, community, character—and pose a question for their fans to answer. Harlow will be focusing on commitment. 

In his campaign video, Harlow asks “I’m passing the mic to you. What do you have to say?” To respond to the question, fans must submit an audio message via DM to Tommy Hilfiger’s Instagram account (@TommyHilfiger) by October 10th. A select few will have the opportunity to have their message featured in the brand’s global campaign. 

“Every voice has the power to light up the world,” says Tommy Hilfiger himself. “We are here to quite literally ‘Pass the Mic’, first to the select voices and then to our global audiences, in order to drive meaningful and long-lasting change. I am proud that our Fall 2021 collection is represented by such an incredible and diverse group who are sharing their voices on our platform.”

Join the conversation by following the brand and Harlow (@jackharlow) on their social media channels.