Racing’s luxurious allure will never not linger throughout the crux of the fashion industry, yet this collaboration shifts the crossover into a new gear. For Fall 2025, Tommy Hilfiger is introducing motorsports to its fashion, launching “The Hilfiger Racing Club,” reinventing the beloved preppy spirit on the racetrack. And who better to front this campaign than supermodel Claudia Schiffer, the embodiment of timeless class, and Nicolas Hoult, a beloved actor and trained race driver with a passion for vintage motorsport.

Tradition and classic luxury drive this collection, as the iconic American brand blends its heritage of red, white, and blue prep, with the effortless sophistication and glamour of racing. “Tommy’s take on this collection has the same energy I love about the racetrack,” says Nicholas Hoult. “There’s tradition, but it’s full of life and a sense of fun. It reflects the classic American prep style he’s known for—timeless and effortlessly cool.”

Courtesy of Tommy Hilfiger

“Reimagining prep has been at the heart of my creative vision for 40 years,” says Tommy Hilfiger. “From the beginning, I’ve blended classic American style with vibrant cultural influences, and I’m excited to continue that legacy of gatecrashing tradition. This season marks the start of a new chapter with ‘The Hilfiger Racing Club’ opening our latest campaign series and bringing a fresh twist to a celebrated moment in the preppy social calendar.”

Between motorsport making an entrance at Hilfiger and the polished Americana aesthetic appearing on the racetrack, many welcomes are due through the unveiling of this campaign; however, this season also revives an old friend back to the Hilfiger house: New York-rooted urban prep. Loosely knotted ties, blazers on knits on button downs, checked and tartan patterns—the refined, yet relaxed, New York heritige preppy stylings play out through layers, textures, and patterns.

Courtesy of Tommy Hilfiger

Although the club is for the coolest, all are welcome, as this season marks the debut of the brand’s new defiant and individualistic mantra: “You’re Invited, No RSVP Required.” Yes, it seems the invitation is open but addressed directly to you—in celebration of authenticity and inclusivity. “It’s that joyful spirit of self-expression that he’s encapsulated with this campaign,” says Claudia Schiffer, “he invited us into his world, and it is wonderful to be a part of it.”

Courtesy of Tommy Hilfiger

Courtesy of Tommy Hilfiger

Courtesy of Tommy Hilfiger