On Wednesday, September 29th, 2021, Tourneau and Bucherer hosted a cocktail party to celebrate the Grand Opening of their new breathtaking Bucherer 1888 TimeMachine Flagship Store. Guests from different industries, including Adam Parker Smith, Andrew Rea, Trevor Noah, and more, were invited to this event.

This was a very special moment as Bucherer entered the US market, becoming the world’s largest watch retailer. The grand opening event was a sophisticated evening with cocktails, hors d’oeuvres, and a special performance by Fleur Seule.

Bucherer 1888 TimeMachine was opened on September 1st, 2021, after three years of planning and 18 months of highly sensational construction. In the heart of New York City’s most vibrant area, this highly unique flagship store, at 12 East 57th Street, brings both Tourneau and Bucherer’s visions together and underscore all they offer with a dedicated commitment to customers that is deeply rooted in trust, shared values and unexpected yet enjoyable twists. The store spans 18379 squares feet. With a wall of windows on the facade allowing outside light inside, the boutique is bright, open and airy. 

“Tourneau has always made us proud since we acquired the company in early 2018,” said Guido Zumbühl, CEO of Bucherer Group. “With one common goal in mind—pleasing and surprising our customers—we have planned the new flagship boutique in a way to take visitors through an engaging and lively experience. The idea is to showcase the fascinating universe of watches and luxury jewelry in a hybrid atmosphere that is unlike anything anyway in the world. This truly unique boutique marks the fusion of our companies, becoming finally one under the Bucherer brand. ”