Valentino Partners With NYC’s Casa Magazines for VLogo Signature Vol. II

Alongside the West Village icon, magazine stores worldwide are participating in the project, reinterpreting Valentino’s logo.

Valentino is bringing the literary world together with VLogo Signature Vol. II—and New York City’s Casa Magazines are lending a helping hand.

 

The windows of the iconic 8th Avenue space are being taken over by Valentino, with a percentage of the proceeds from the sales of the editorial project returning to Casa. Directed by creative director Pierpaolo Piccioli, the project centers around 26 independent international publications, each putting their own spin on the Valentino logo in new interpretations.

VLogo Signature is all about freedom of expression and creativity—the moment, the place, the time are all constructed within each publication’s logo, an emblem of the self intertwined with Valentino, making up a sort of pseudo-yearbook of fashion page by page. Design is key to the fashion house and the project; what makes something art? What are the limits of imagination? To Picciolo, the bounds are endless. 

 

Using its own photographers, art directors, stylists and ideas, Casa Magazines reinvents the VLogo alongside 25 other publications, a revolutionary process spanning from Australia to the UK, Korea to NYC. The project is a true herald to what fashion can be, an artistic form with influence and power in the zeitgeist, a creative expression that seeps beyond fabrics and garments and into popular culture, beloved establishments and deep, rich history.

On October 25, the West Village iconic magazine store—which has been severely impacted by COVID-19 and the changing print magazine industry, along with increasing NYC rent prices—will unveil its partnership with Valentino.

Carrying over 2,500 editions of magazines in-store, Casa Magazines stands as a haven, an emblem, a history of New York City; with Valentino, it takes on a new life form again, stepping into the sphere of fashion once more. 

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