Versace Home Opens New Flagship Store in Milan

Versace Home Opens New Flagship Store in Milan

Versace Home Opens New Flagship Store in Milan

The iconic motifs and timeless elegance of the atelier are being brought into the domestic space with the new showroom.

The iconic motifs and timeless elegance of the atelier are being brought into the domestic space with the new showroom.

Text: Trishna Rikhy

Versace Home is opening a flagship and showroom in the heart of Milan, bringing timeless grace and luxury into the domestic sphere.

Opened in collaboration with Interni Spa, the flagship at Durini 11, Milan is centered in the heart of the city’s design street. A classic Milanese palazzo echoes the refined sophistication and unique aesthetic of Versace residences, bringing a visually awesome, impactful space spanning 500 square meters to the city.

Designed by the much-celebrated Vudafieri Saverino Partners, Versace Home’s flagship features the latest Versace furniture designs created in partnership with Lifestyle Design.

Ionic columns echoing the Greek motif of the house are interspersed across the facade, at the top of which rests statues depicting the Arts. At the entranceway are LED lights illuminating a flight of stairs, barricaded by video walls and mega-screens, an authentically Versace experience punctuated by the sophistication and suaveness of design.

The store mimics a real home in its structure—an entrance hall, dining room, long corridors and master suite featuring a bedroom and sitting room are all present, while the interior opens into a secret garden in true Versace fashion. Hidden from plain view, the garden holds within it a link to the outdoors and nature, an organic flow between indoor and outdoor.

Walls of the boutique are decorated with symmetrical frames, while gold leaf accents across bookcases reinforce Versace’s iconic aesthetic. Playful contrasts of curtains recall a home of comfort and love—in the place of fabric are wire mesh panels recalling industry, paying homage to the avant garde fabrics of Versace. Gold underscores and unifies the showroom, while the signature Greca pattern interweaves Versace to the very core of the showroom, tying it all together.

Visit the flagship boutique in Milan now and shop Versace Home here.

Credits: Images courtesy of Versace

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