Video Premiere: Celine's Summer 19 Menswear Campaign

Video Premiere: Celine's Summer 19 Menswear Campaign

Check out this French post-punk inspired campaign film for Hedi Slimane's first menswear collection as creative director of Celine.

Check out this French post-punk inspired campaign film for Hedi Slimane's first menswear collection as creative director of Celine.

Text: Zoe Elefterin

Celine without the accented “é” has no doubt made waves. We’ve already witnessed a full rebranding and recently, Celine announced that they’re joining Paris Men’s Fashion Week this January after Hedi Slimane declared that all Celine menswear will be marketed to both men and women.

Now, the latest from Slimane’s Summer 19 Paris la Nuit collection has debuted in the form of a film. It features Celine’s Summer 19 collection in various rich black and white images shot by Slimane himself. The film shows structured and classic suit silhouettes, leather jackets, and funkily patterned jackets by Swiss-American artist Christian Marclay, all paired with dark, narrow sunglasses from Slimane’s inaugural collection.

The two-channel video, accompanied by the obscure 1985 song, Polaroïd/Roman/Photo by French synth-pop duo, Ruth, flips through images on both sides, sometimes like a timer, and sometimes like a printed polaroid. It’s very simple, very mod, but nonetheless rock-n-roll in its mentality. Where there are references to television, sound, and reel-to-reel tape recorders, there are also the nods to sculpture, mirrors, and classic synthesizers that situate the collection in a dual 60's/80’s fantasy.  

The Celine menswear Summer 19 collection will be available in stores for both men and women in February. See the campaign film below:

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