Rob Raco drives through Richmond Park on a grey London afternoon. In FENDI’s most recent film entitled This Is The Place, Raco, the luxury brand’s current ambassador, is driving his Mercedes over the rolling hills when he sees three blurry passers-by on the road, each dressed in the Fall/Winter 2019/2020 Fendi collection and wearing sunglass selections from the most recent collection.

The film takes viewers on a journey behind the wheel and celebrates the free and independent spirit of the FENDI man and its relationship with nature, reflected in the English passing landscape that serves as a background for the film.

The chic new collection from Rome includes the Futuristic FENDI, the FENDI Glass and the FF FENDI, each of which is the perfect addition to your fall wardrobe, whether you’re looking to spruce up your spectacle collection, protect your eyes from UV-rays, or just hide your side-eye glances at unfortunately dressed strangers on the street.

Discover the rest of Raco’s journey below and explore the full collection on FENDI’s website.