Watch Troye Sivan's Beachside Romance

Watch Troye Sivan's Beachside Romance

The artist just released his music video for "Lucky Strike" and it's serving love on the beach.

The artist just released his music video for "Lucky Strike" and it's serving love on the beach.

Text: Jack Reilly

Just today, VMAN cover-star Troye Sivan released the music video for "Lucky Strike", a track off of his 2018 sophomore album Bloom, directed by Emma Westernberg. Known for his boyish charm and queer love songs, Sivan embraces his Prince of Pop title in this stunning video.

After the singer's revered flick for "Bloom", directed by Bardia Zeineli, the bar was set high for anything that would follow the instantly iconic piece. Nonetheless, he has proved himself yet again with another great track accompanied by a video stimulating to the senses. 

Saturated with hues of pink and red motifs throughout, the dreamy video takes place on the beach and draws clear inspiration from retro culture. The clip takes a turn once Troye’s love interest, a beefy bartender of course, squeezes his heart singlehandedly, pouring the blood of heartbreak into his cocktail glass. Strange symbolism seeps throughout the video, but nothing can distract from the rampant romance that presents between the two. Between scenes of a vibrant sunset behind Troye dancing in fashions by Hardeman to the couple rowing on a sea of red velvet, the high Sivan sings about reads like dopamine on a screen. 

Westenberg, the video's director, also produced Janelle Monáe’s music video for “Pynk”. The undoubtedly talented Westenberg sets a scene for "Lucky Strike" that simultaneously conveys feelings of serenity and vivacity--a feat contrary in nature, but very much pleasant to watch. See for yourself in the video below: 

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