An H&M and The Weeknd Collaboration is Underway

An H&M and The Weeknd Collaboration is Underway

An H&M and The Weeknd Collaboration is Underway

'Starboy' will be the next face of the fast-fashion retailer's Spring Menswear line.

'Starboy' will be the next face of the fast-fashion retailer's Spring Menswear line.

Text: Mariana Fernandez

Yesterday was a big day for The Weeknd. In addition to announcing a major European and North American tour and releasing a new single, “All That Money” (a demo for Beyonce’s “6-Inch”), the pop-R&B artist revealed a forthcoming collaboration with H&M for the fast-fashion retailer’s Spring menswear line.

excited to announce that I’m starring in the @HM and XO campaign launching March 2017 #HMSPRINGICONS

A photo posted by The Weeknd (@theweeknd) on

Spring Icons Selected by The Weeknd will be the latest in the brand’s "Selected By" series, following David Beckham. The Toronto artist’s hand-selected pieces will form the Spring 2017 collection and will be available as of March 2.

Credits: The Weeknd by Inez and Vinoodh for VMAN36.

UP NEXT

The Weekend in Instagrams with Drake, Anwar Hadid, and More
Welcome to the age of Instagram, where nothing's news if it's not filtered. Here's what you might have missed this weekend.