The Weeknd Teams Up With Puma For New Collaboration

The Weeknd Teams Up With Puma For New Collaboration

The sneakers that everyone will want have just been announced.

The sneakers that everyone will want have just been announced.

Text: Christina Cacouris

First Kanye, then Tyler, the Creator, and now The Weeknd: it seems every rapper is developing their own line of sneakers. The latest offering from The Weeknd sees the musician teaming up with Puma (after teasing the collaboration in visuals for the "Starboy" video) to create a line of not only sneakers but also denim jackets, pants, and tees.

The Puma Parallel sneakers, which will retail for a cool $220 (the same price as a pair of Yeezy Boosts, incidentally) are offered in a pristine all-white or olive iteration, dropping August 24th. If neither style is for you, fear not: more designs by Tesfaye will be rolled out in the fall and spring.

"I just want to see everyone wearing it," he said in the official announcement. "I want to be part of pop culture. I want to walk down the street and see kids wearing it and women wearing it. I want to see the Pope wearing it. I want to see Obama wearing it. I want to see Elon Musk wearing it."

PUMAXO || PARALLELS || 8.24

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Credits: IMAGE COURTESY OF @THEWEEKND

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