Stepping on butter. Your heel sinks, your toes sigh, and suddenly the ground feels negotiable. Louis Vuitton calls the sensation Buttersoft, but the experience is more elemental. Crafted in high-grade calf leather by Italian artisans, with a texture that lands somewhere between mousse and skin, the Buttersoft Sneaker debuts in Vieux Rose—a pastel pink that glows softly without indulging its own sweetness. The silhouette is supple, with rounded edges, a cushioned heel tab, and a slightly oversized tongue that adds just enough attitude—finished with the Phriendship silhouette of Pharrell Williams’ face from the Fall-Winter 2025 collection.

Now, if pink isn’t in your emotional palette, the sneaker arrives in twenty-four colorways, from deep navy to monogram-stamped violet and mint green. So, why go for Buttersoft? After a few blocks, you stop noticing the shoe, and after a few days, you wonder how you ever walked without it. Softness, when backed by high-spec design, becomes a power move. A sneaker doesn’t need to change your life to elevate the way you move through it. Buttersoft turns concrete into plush carpet, errands into micro-luxuries, and every step into a tactile reminder that comfort, executed this precisely, is the most radical style statement.

This story appears in the pages of VMAN 55: now available for purchase!

Photography Greg Delves

Text Araceli Olaechea Landa

Editor Charlie Kolbrener