The British Fashion Council and Camera Nazionale della Moda Italiano teamed up to create the London Show Rooms at Milano Fashion Week. Including ten British and five Italian designers with three installations from Italian graduates of top British fashion universities, creativity, and trends from London were brought to Milan Fashion Week Men’s. The Show Rooms allowed the British Fashion Council and Camera Nazionale della Moda Italiano to bring the experience of both Milan and London Fashion Week Men’s to a larger audience. 

Designers

Ahluwalia

Launched by London native Priya Ahluwalia, the designer uses her Indian-Nigerian heritage and London roots along with deadstock and second-hand textiles to give the clothes a new life. Ahluwalia was the winner of the H&M Design Award 2019 and collaborated with adidas Originals for Paris Fashion Week 2019.

 

ART SCHOOL

Directed by Eden Loweth and Tom Barrett, ART SCHOOL has seen critical acclaim through recognition such as the December 2018 nomination for Emerging Talent Menswear at The Fashion Awards. With Loweth’s expertise in fashion and Barrett’s in art criticism, the designers have their feet steadily in the door. 

 

Bethany Williams

Williams designs with a social and environmental mindset and this season’s collection manipulated waste materials from the publishing industry while 20 percent of the profits were donated to The Mobile Library Charity. The organization lends books to those without a fixed home, something a library card requires, making literature far more accessible. 

 

Bianca Saunders

With 3 collections already featured in London Fashion Week Men’s since 2018, Saunders explores surrounding identities, relying on her London upbringing and West-Indian heritage. Using styling choices like partial undress, Saunders brings male sex appeal and subtle feminine aspects to menswear. 

 

Charles Jeffrey LOVERBOY

Crowned as the leader of this generation’s club kids, Charles Jeffrey LOVERBOY mixes a fashion label with a cult night club, using friends and creative collaborators to bring the spirit of the brand alive. Jeffrey has seen multiple nominations this year and in 2017 won the British Emerging Talent Award at the Fashion Awards. 

 

E. Tautz

Informing men’s fashion since 1867, E. Tautz is a ready-to-wear label that makes menswear tailoring less formal. Under creative director and company owner Patrick Grant, E. Tautz has seen wide acclaim since being rebranded in 2009.

 

Eastwood Danso

German raised Danso began working on his label while at university in 2016 and pulls inspiration from politics, heritage and the economy for his designs. Since Danso came onto the scene, Nike co-signed him in 2017 to incorporate his debut collection in their lookbook for that year. 

 

Edward Crutchley

With an extensive knowledge of artisanal textiles, Crutchley focuses on global culture references and material culture to cultivate designs that challenge the boundaries of form, surface and silhouette. The designer has also consulted for some of fashion’s biggest names such as Christian Dior, Kanye West, Louis Vuitton, and Supreme. 

 

Gall

American designer, graphic artist and creative director Justin Gall blends everyday life with an alternate universe by mixing together his modular design aesthetic and experimental artworks and textiles. In Gall’s designs, survival, adaptiveness and oddity find common ground as protagonists. 

 

JORDANLUCA

Headed by Jordan Bowen and Luca Marchetto, JORDANLUCA challenges the norms of today’s common menswear. Combining Italian heritage with the intensity of London, the designers clash cultures and blur the lines between work and pleasure. The pair has also worked with Vivienne Westwood, Jil Sander and Erdem.

 

Matteo Bigliardi

Bigliardi is Italian-born though resides in Brighton, UK, the perfect combination for the London Show Rooms at Milano Fashion Week Men’s. In September of 2010, after presenting a collection with Fashion East MAN at London Fashion Week, Bigliardi took a hiatus to garner more experience from the industry while working for Tom Ford, Gianfranco Ferré and Pringle of Scotland.

 

MTLstudio MATTEO LAMANDI

Matteo Lamandini quit his accounting job after realizing he was more interested in the suits worn by colleagues rather than spreadsheets, often thinking about how to revolutionize the rigid and strictness of the garments. After completing his studies in fashion, Lamandini worked for MARNI’s menswear and won the 2014 Designer For Tomorrow award, allowing him to create his own collection during Spring Summer 2016. 

 

Nicholas Daley

Launching his brand in 2015, Daley consistently explores his Jamaican and Scottish heritage, questioning and reflecting upon multiculturalism within the British identity. Daley’s designs run with this notion, using textiles that redefine common visions of British heritage. His debut Spring Summer 2015 collection titled “Culture Clash” saw post-war British subcultures to comment on nonconformity.

 

Per Gӧtesson

Known for reinterpreting wardrobe staples, Gӧtesson designs menswear that’s both ready to wear and innovative. The themes featured throughout the label incorporate Scandanavian functionalism and expressive silhouettes, taking notes from streetwear, sportswear, and classic menswear deconstructed for a contemporary vision.

 

VITELLI

An Italian knitwear brand inspired by the country’s youth and culture, VITELLI uses only the best Italian yarn in their two collections and two capsules per year. The brand was born from a sense of nostalgia and now nods to modern Italian culture.

 

Installations

Cristiana Alagna

Born and raised in Rome, Italy and a graduate of menswear fashion in London, Alagna has interned with some of the industry’s finest, including Givenchy and Ermenegildo Zegna. Alagna’s collection /Error 404/ was featured in 2019’s London Graduate Fashion Week, which was then voted “Top 28 Out Of 500” in the show.

 

Paolo Caranza

Caranza’s previous works have sent journalists into a spiral to get in contact with him as his work is known to be groundbreaking and symbolic. Using a sustainable method, Caranza dyed the pieces of his collection with red vegetable juices, opted for a leather alternative and repurposed pineapple leaves that were otherwise waste.

 

Tancredi Vimercati Sanseverino

A recent graduate whose focus was menswear, Sanseverino has also spent time working with Louis Vuitton on their Spring Summer 2019 collection and Nemen’s Fall Winter 2018 collection.