The new YEEZY headquarters set on a 4,000-acre ranch in Wyoming, and the company’s new base is slated to have its very own hydroponic farm. And for a good reason—during the Fast Company Innovation Festival, Kanye West and YEEZY head sneaker designer Steven Smith have announced that the brand is going to be “farming and going seed to sole”, making its Foam Runner clog-style shoe out of seaweed-like algae.

For YEEZY, this move is a sustainability initiative that will help clean waterways to protect wildlife and drinking water while eliminating fossil fuels commonly used in the traditional production of foam. “Eco-concerns are intersecting with what we do, this is just the beginning of the future that Kanye envisioned for us to start working on,” Smith shared. Kanye added that the company is currently working on finding alternatives to harmful dyes and that the Foam Runner prototype in his hands was made inside the U.S., in Atlanta.

Rumor has it, the new adidas YEEZY Foam Runner is to be priced at $75 USD and releasing sometime early 2020. Buckle up!

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YEEZY FOAM RUNNER PARTLY MADE FROM ALGAE FOAM $75 EARLY 2020

A post shared by YEEZY MAFIA (@yeezymafia) on Nov 7, 2019 at 7:20pm PST