Ye, formerly known as Kanye West, starts a new chapter for his billion-dollar Yeezy empire. Since the announcement of a collaboration between Yeezy with Gap back in 2020, the rapper, entrepreneur, and fashion designer has worked tirelessly to bring his authentic vision to life.

For the first time ever, Yeezy Gap products will be available for the first time at Gap stores. The brands celebrate this news with an exclusive in-store shopping experience at Gap’s Time Square Flagship store, starting today! From 10 am to 10 pm, a selection of pieces from Yeezy Gap Engineered by Balenciaga —a collaboration with Balenciaga’s creative director Demna Gvasalia—will be available to purchase. Featured in the collection are multiple logo tees, hoodies and sweatpants in various colors, bodysuits, puffers, and cargo pants. Reengineered and redesigned by Ye himself, Gap’s Times Square Flagship gets a utilitarian makeover. The entry into Gap stores fulfills the vision to deliver Yeezy Gap design on a larger scale. 

The first release of the Yeezy Gap Engineered by Balenciaga Collection is available globally for purchase on yeezygap.com, balenciaga.com, and Balenciaga online partners farfetch.com, mytheresa.com and luisaviaroma.com