Your Newest Olfactory Experience: LOEWE Earth

Check out the brand new addition to their Botanical Rainbow

LOEWE has officially launched its newest scent, expanding its Botanical Rainbow. Titled LOEWE Earth, the eau de parfum is inspired by naturalism and the means of the earth. Intermingling what stays above and what lives below, LOEWE Earth is an inspired addition to the brand’s growing collection. 

The scent mixes the floral and the musky, tying it together with amber. Speckled with truffle, the fragrance also includes notes of pear, elemi, mimosa, and violet. These individual elements come together to form an earthly aroma, one that reflects the trees above and the rivers below. Held in a striking mauve glass flask, LOEWE Earth embodies a sense of elegance. 

Image courtesy of Tyler Mitchell

The release of LOEWE Earth also comes with a photo campaign, shot by Tyler Mitchell. Featured are actor Miguel Herrán, model Jeanne Cadeau, and musician Ama Lou. The campaign depicts these individuals draped nakedly over the bottle, forming a sea of flesh. Commenting on themes of liquidity and skin, the campaign itself is a stunning depiction of all that this fragrance attempts to be. 

Also featured in the release is a video campaign, filmed by Albert Moya. The abstract take on what a scent can be centers nature and vitality, using these same figures to create a naturalistic haven. Skin is interposed with leaves, and grass with clear flasks. The artificial and the earthly are blurred to create one, singular image. 

Image courtesy of Tyler Mitchell

The LOEWE Earth launch completes another addition to the brand’s Botanical Rainbow, a campaign that allows individual auras to stand on their own while emphasizing interconnectedness and organic patterns. The scent itself, as well as all of its Botanical Rainbow counterparts, are available at perfumesloewe.com. 

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