Z Zegna Gets Physical for Spring 2019

Z Zegna Gets Physical for Spring 2019

Alessandro Satori introduces a "new category" into the menswear fashion game.

Alessandro Satori introduces a "new category" into the menswear fashion game.

Text: AJ Longabaugh

Today, creative director all things Zegna, Alessandro Sartori, took the Pitti podium announcing a new category of menswear. "In this new category you have technical construction but using high-quality materials, maybe in street style volumes." A cocktail of flexible sportswear infused with current streetstyle makes up the new breed that Z Zegna is ushering to the front of everyday men's fashion.

Using tennis as the inspiration behind this recreation encouraged range, Satori creates a lineup which proactively tailors itself onto the court at the Z Zegna pavilion. The "new category" on display is an abundance of thermal zips and tights, track pants lined with mesh silk, and accessories including visors and sweatbands coming in handy on a hot Italian day like the present. Continuing the narrative of last seasons washable Zegna, this collection embraces the philosophy of fashion perceived as wearable technology, thus establishing a greater value in both function and quality.

In recent months, the forum of fashion has become a clean slate with seemingly bulk turnover and exchanges of leadership, morale, and definitions within the industry. Today, Z Zegna is turning its conversation towards  clothing and questions why we wear what we wear. Using the common threads of movement forward clothing, Satori playfully treats saturated color, construction, and function with an upmost enthusiasm, giving this "new category" plenty of stamina for the Zegna man. A bold, victorious first impression if you ask us.

Credits: PHOTO CREDIT: DANIEL BERES

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