Z Zegna Stays Eco-Conscious for SS20

Z Zegna Stays Eco-Conscious for SS20

Continuing with their eco-friendly approach to fashion, Z Zegna continues to focus on less environmentally impactful techniques and materials for SS20.

Continuing with their eco-friendly approach to fashion, Z Zegna continues to focus on less environmentally impactful techniques and materials for SS20.

Text: Isabelle Zola

The latest from Z Zegna draws on the brand's mission of forging into an environmentally conscious fashion environment. The Spring/Summer 2020 season continues the brand's mission through innovative techniques and materials. The touching point for the collection was Desertification (referring to the challenges posed to our environment); or rather, avoidance thereof, driving theĀ  brand's mindset in consideration of the threats posed to global well-being.

The collection was crafted through a mindful approach using up-cycled and recycled fibers with invisible stitches. The precision and detail that went into the collection is yet another demonstration of the urban sophistication Z Zegna possesses as a brand. The collection includes a variety of outerwear pieces such as windbreakers, bombers and anoraks in a combination of shiny and matte textures. Their iconic A-MAZE chunky sneakers are yet another adventurous and performance-inspired addition to the collection.

Z Zegna has continued the evolution of its Techmerino Wash&Go project as well. Through a range of deep rust, bright pink, off-white and khaki neutral colors, the crease-free merino natural wool continues the trend of environmental consciousness, drawing inspiration from a desert at sunset. Z Zegna is paving a new path within the fashion industry, demonstrated through another sustainably designed collection.

See the brand's stand at Pitti Uomo below.

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