What does it mean to be a man today? 

This question is at the heart of everything that Ermenegildo Zegna does. “Humans evolve through our ability to move forward with a new mindset without forgetting what came before. Mirroring the relentless progress of our times, this season the #WHATMAKESAMAN campaign reflects the changes in the habits of modern men as well as their clothing,” says Artistic Director Alessandro Sartori.

Redesigning the contemporary wardrobe for our new world, Zegna sees an invaluable opportunity to reset our ideas of “what makes a man”. For Fall/Winter 2021, this concept comes to life through a far-sighted collection created by Artistic Director Alessandro Sartori to retailor the modern man. 

The (RESET) What Makes a Man Fall|Winter 2021 campaign reveals a paradigm shift in the way we think of style and sophistication, as we weave a new versatile wardrobe into the fabric of our DNA, to become a fundamental part of our design philosophy moving forward. While Zegna has been pushing the boundaries of men’s tailoring for more than 110 years, today they reconstruct clothing for greater comfort, while holding their position at the forefront of sartorial precision.

“The way that modern men dress, their needs and habits have been changing considerably over the past year. Customers are looking for a different style as they turn to more fluid silhouettes and multifunctional yet comfortable outfits. Therefore, clothes have to transition seamlessly between indoor and outdoor to reflect the way we behave and feel,” says Sartori. 

Heralding a new era in style and identity, Sartori’s clothing innovations are a direct response to how men live now, in this new reality where they live, work and lounge all in one place. This is the result of the innovation of our progressive craft, as the boundaries between private and public life are blurred.  

“To me, this was the perfect time to rethink what is possible, to reconsider what really matters and to rebalance style while we are called to answer to changing times. A new aesthetic is needed: fluid, ageless, adaptable, where comfort matches perfectly with style.” 

Zegna’s new definition of style is defined moving away from formality, but not from their thoughtful sartorial approach, creating new hybrid garments as part of what they call “Luxury Leisurewear.” Refocusing their fabric expertise on a new generation of jersey knitting techniques and soft fabrics that blend lavish comfort with the precise and refined tailoring the brand is known for.

Evolving alongside their customers, the Zegna Fall/Winter 2021 campaign features five inspiring members of their global community including two models, a dancer, a fashion buyer and a photographer. They challenge us to rethink our preconceived ideas, to reconsider the boundaries of modern masculinity and reaffirm the values that are truly important today. 

Melding the sartorial with the utilitarian, the Zegna Fall/Winter 2021 campaign introduces The New Jacket, including the iconic overshirt, which becomes a must-have alternative to the blazer. This season also introduces a redesign of the most enduring icons, the Triple Stitch Sneaker, reimagined in #UseTheExisting with an upcycled 14MILMIL14 wool fabrication.

 The (RESET) #WHATMAKESAMAN campaign continues the conversation as Zegna questions not only what the modern man wears, but also what the modern man feels. Shop the collection today Zegna.com.