Drake Teams Up with Chrome Hearts for Apparel – And a Rolls Royce
Two luxury entities coming together for luxurious gear and cars
We all knew Drake was fancay, with an “a.” He has a candle that smells like him, and has the illustrious Instagram name of “Champagne Papi.” Now, he’s taking it to the next level, collaborating with another fancay brand in Chrome Hearts to release a line of apparel and a bespoke Rolls Royce.
While the apparel isn’t officially available yet and there are no other details around it, the rapper did tease that he was releasing some merch in collaboration with the brand, one he’s often worn before, to celebrate his coming album, Certified Lover Boy. Fans got a better look at it through OVO Chubbs’, a member of Drake’s crew, social media, when he posted a picture of what looked like outfits from the collection (one of which the rapper wore in a recent Instagram post himself).
But that’s not all. Drake’s Chrome Hearts 1/1 2020 Rolls-Royce Cullinan will also be put on display, in all its quilted leather glory. Chrome Hearts co-founder Laurie Lynn Stark teased a look at the car on her social media and later, an interactive website was unveiled which showed the car off better. The website offers a 3D viewing of the make, created by German luxury car modification company Mansory, soundtracked by the rapper’s recent No.1 hit “What’s Next.” The Rolls Royce will be available for viewings via appointment at the Institute of Contemporary Art, Miami, from May 1 to 15.
While there’s no word yet on when Certified Lover Boy will be out, you can check out the interactive Chrome Hearts website to take a virtual look at Drake’s Rolls Royce and make an appointment to see it.