You might remember RJ King III from the pages of VMAN43: Overdrive or a number Tommy Hilfiger campaigns — but today, we are here to shine the spotlight is on his philanthropic side. In light of the difficult times brought about by the COVID-19 pandemic, the model has partnered with not-an-ad the vegetable-forward restaurant The Village Den to raise money for essential workers through the sales of [non-essential] hats.
“As a ‘non-essential’ worker, I feel indebted to the essential workers,” RJ explains. “The least we can do is say thank you through these meals.”

https://www.instagram.com/p/B_nSJifH-gF/

The initiative aims to provide food for all essential workers who are battling the global crisis on the frontline, with 100% of the proceeds from each purchase are set to go towards feeding 2 of New York’s essential workers. Each hat is equal to two meals, which will be delivered from The Village Den by volunteers and RJ himself — helping keep the city’s frontline fed.

Another VMAN43 model Charlie Knepper has also joined RJ in spreading the word. “This isn’t just food for essential workers,” he said. “It’s fuel to keep the NYC machine running.”

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The hats are available in black and white colorways and can be purchased at the link here.